Global Smartphone Market Grows 2% in 2025

According to preliminary data from market research firm Counterpoint Research’s Market Monitor on Jan. 13, global smartphone shipments increased 2% compared to the previous year, continuing growth for two consecutive years. Counterpoint Research analyzed that the main factors for increased shipments were premiumization strategies, effective marketing, and expanded distribution of 5th generation mobile communication (5G) smartphones centered on emerging markets. While some first-half shipments were moved up due to tariff uncertainties, the actual impact was more limited than concerns, and the effect on second-half shipments was also not significant.The smartphone market is expected to slow down this year due to the impact of DRAM and NAND supply shortages and rising component costs. While Apple and Samsung Electronics are likely to maintain relatively stable trends based on their relatively solid supply chain capabilities and premium market-centered positioning, Chinese smartphone companies with a high proportion of low-priced products are likely to face greater pressure.