According to media reports, Apple has announced a series of price hikes for its popular MacBook computers and iPad tablets. CEO Tim Cook said that rising prices for memory and storage components made the price increases unavoidable. The latest changes from Apple are as follows: MacBook Neo entry $599 increasing to $699; MacBook Air 512GB $1099 increasing to $1299; MacBook Pro 1T $1699 increasing to $1999; iPad Air 128GB $599 increasing to $749; iPad Pro Wifi 256GB $999 increasing to $1199. No relevant adjustments have been made to the iPhone product lineup currently.