Samsung's Mobile Phone Pricing Strategy Revealed: High-End Models to Maintain Prices, Mid-to-Low-End Models to See Price Hikes

Affected by factors such as rising component costs and the depreciation of the South Korean won, the industry widely predicted that Samsung's new mobile phones would face price increases. However, according to South Korean media reports, Samsung plans to keep the launch prices of the entire upcoming Galaxy S26 series at the same level as its predecessor, the Galaxy S25 series. This will mark the fourth consecutive year that Samsung has frozen the starting prices of its flagship models. In addition, Samsung also intends to adopt a similar pricing strategy for its foldable phone series scheduled for release in July, keeping prices essentially unchanged.
Industry analysts point out that Samsung's move is primarily driven by market competition considerations. Faced with fierce rivalry from Apple and Chinese mobile phone manufacturers, a price increase could lead to a loss of market share. Therefore, Samsung has opted to maintain its market position by freezing prices.
Despite keeping the prices of its flagship series unchanged, Samsung plans to raise prices for some models in its mid-range, cost-effective Galaxy A series. This strategy appears to aim for a dual-track balance: reducing consumer resistance and stabilizing market reputation by freezing high-end model prices, while alleviating cost pressures and maintaining overall profitability through price adjustments for mid-to-low-end models.